Entrepreneurship and business development
Structure your market, clarify your offer, and build an effective sales strategy.
Launching or growing a business requires more than just a good idea. Success depends on your ability to understand your market, structure a clear offer, and implement a strong sales strategy.
This programme guides you through building the essential foundations for your growth: market analysis, positioning, structuring your offering and putting in place a concrete sales action plan.
Each module follows a logical progression, from understanding the market to implementing concrete sales actions.
Each module can be taken individually or as part of the full programme, depending on your needs and your level of progress.
Throughout the programme, you will learn how to:
Analyse your market to identify your ideal clients and priority segment(s), and define a differentiated positioning.
Structure a clear offering, formulate a sales message tailored to your target audience, and establish a sales strategy aligned with the market.
Develop a structured and practical sales prospecting plan to grow your business.
MODULE 1 – Analysing your market to improve sales
This module enables you to analyse your market, identify your ideal client and define a clear and distinctive positioning. You will learn how to turn data and observations into strategic decisions.
MODULE 2 – Structuring your offering and defining your sales strategy
This module helps you structure your offering, identify your unique selling points and develop a coherent sales strategy. You will also work on crafting your sales pitch to maximise its impact.
MODULE 3 – Implementing effective prospecting
This module guides you through the process of creating a structured and practical lead generation plan. You will define your sales priorities, customer acquisition channels and actions over a 90-day period to effectively grow your business.